It used to be that anti-ageing products were aimed at the women way past 40, but how times have changed. As we understand more about how changes in the skin begin to happen, it’s clear that the time to think about preventing skin damage is just north of your 30th birthday.

In a climate like ours, the fairer your skin the more likely it is to be dry and more vulnerable to destructive ultra-violet exposure. It’s not just sunshine, but also urban air pollution, the effects of stress, poor diet and lack of sleep – not to mention smoking – that dent your natural immune levels. They also unleash chemical reactions and free radicals in the body that disrupt the skin’s natural repair and regenerating capacity. So beauty sleep alone is not enough to keep your skin looking fresh, dewy and youthful. Fine lines and wrinkles, changes in pigmentation, the appearance of freckles and eventually a loss of firmness are the progressive signs of skin ageing.

So what’s the answer? If you are worried about ageing, then the message is that prevention is better than cure. That means being diligent about skin care, and choosing to use a product aimed specifically at countering these signs of ageing. And the lighter your skin and eye colour, and the less oily your skin, then the earlier you should consider switching to an anti-ageing range.

African Extracts Rooibos Advantage skin-care products is packed with antioxidants, which fight free radicals, courtesy of high levels of Bio-Active Rooibos and a cocktail of antioxidant vitamins. They also contain anti-ageing complexes of natural plant extracts designed to target each of the visible signs of ageing – helping you to be your best age ever, no matter how many candles on your next birthday cake.advantagepack

African Extracts Advantage range is aimed at 35yrs and up. It is also endorsed by Beauty without Cruelty and is paraben free.

African Extracts Bio-Active rooibos plant extract is rich in powerful antioxidants to help reduce the visible signs of ageing and boost the skin’s natural defenses against environmental stress.

For the full anti-ageing effects we recommend using the full Advantage product range consisting of:

Gentle Refining Polish, Hydrating Creamy Cleanser, Advantage Triple Action Serum, Advantage Firming Night Cream, Rejuvenating Eye Cream, Enriched Hand & Nail Cream

Anti-ageing tips:

1. Wear sun screen

2. Be diligent about your skin care

3. Choose to use a product aimed specifically at countering signs of ageing

4. Cleanse, tone, moisturize

5. Use an Eye Cream for delicate areas around the eye

6. Choose a Hydrating cleanser

7. Don’t forget your hands

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