Friday, 05 October 2018 12:48

Too soon to worry about wrinkles?

It used to be that anti-ageing products were aimed at the women way past 40, but how times have changed. 

As we understand more about how changes in the skin begin to happen, it’s clear that the time to think about preventing skin damage is just north of your 30th birthday.



Beauty sleep alone is not enough to keep your skin looking fresh, dewy and youthful.


In a climate like ours, the fairer your skin the more likely it is to be dry and more vulnerable to destructive ultra-violet exposure. It’s not just sunshine, but also urban air pollution, the effects of stress, poor diet and lack of sleep – not to mention smoking – that dent your natural immune levels. They also unleash chemical reactions and free radicals in the body that disrupt the skin’s natural repair and regenerating capacity. So beauty sleep alone is not enough to keep your skin looking fresh, dewy and youthful. Fine lines and wrinkles, changes in pigmentation, the appearance of freckles and eventually a loss of firmness are the progressive signs of skin ageing.

What’s the answer?

If you are worried about ageing, then the message is that prevention is better than cure. That means being diligent about skin care, and choosing to use a product aimed specifically at countering these signs of ageing. And the lighter your skin and eye colour, and the less oily your skin, then the earlier you should consider switching to an anti-ageing range.

The Advantage range is packed with antioxidants, which fight free radicals, courtesy of high levels of Bio-Active Rooibos and antioxidant vitamins. The products also contain anti-ageing complexes of natural plant extracts designed to target each of the visible signs of ageing. Now you can look and feel your best age ever, no matter how many candles are on your next birthday cake.


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Step 1 of 3: Cleanse

Step 1 of 3: Cleanse

Step 2 of 3: Tone

Step 2 of 3: Tone

Step 3 of 3: Moisturise

Step 3 of 3: Moisturise

About African Extracts

Inspired by South Africa's natural beauty and the unique skin-care benefits of the indigenous rooibos plant.

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