Harnessing the cellular energy of olive tree sprouts

Our skin is in a constant state of renewal, with cells forming, moving, hardening on the surface and shedding in about four weeks. About 30 000 skin cells are shed every minute!

With ageing, and other factors like stress, lack of sleep and environmental factors, this natural renewal process begins to slow. The science of skin care is looking for ways to re-energise this process by increasing the action of mitochondria that generate cell energy.

A recent breakthrough is using the amazing regenerative power of  plant stem cells that rapidly divide to form leaves, flowers and fruit that grow almost before our eyes.

The new Advantage Hydrofirm-C+ range includes this cutting-edge technology, with Olea Vitae, winner of a global award for natural ingredients innovation. Developed by a specialist lab in Barcelona, Spain, Olea Vitae is formed from unique lipids extracted from stem cells of olive tree sprouts. It’s essentially the ‘battery’ that powers cell renewal and works synergistically within the skin to re-energise mature skin cells to behave like younger cells.

The result is accelerated cell renewal, and skin that looks younger, smoother and fresher. Isn’t that what we all want from our daily skin care?