There’s an old saying – tried and tested. In the world of skin-care science what does tested mean? Thankfully, as a brand we never have to say that we have tested our products – or ingredients – on animals.
African Extracts is endorsed by Beauty Without Cruelty, which has some of the strictest product and ingredients verification in the world.
Good news for animal lovers, China has announced that from 1 May 2021 most beauty products imported into that country will no longer undergo mandatory animal testing as has been the case. Most international beauty brands (except the cruelty-free ones) have accepted that the price of selling in China is the death and suffering of thousands of animals.
Now the whole world accepts that testing on humans is more than enough to guarantee safety.
Our new HYDROFIRM-C+ Moisturiser has undergone this kind of testing by an independent lab in Johannesburg. The results were very positive. Instant moisture boost of 5% in a single application, sustained moisturisation for 24 hours, skin noticeably smoother in 14 days and wrinkles visibly reduced in 28 days – which is how long one jar should easily last.
These results were achieved with two applications a day. And because the same active ingredients are in the Night Cream and Serum, the same outcomes are expected using a combination of any of the three products.
Great results – and no animals suffered in the process.